Private-equity group Blackstone has cooled reports that it and United Biscuits co-owner PAI Partners are looking to split the UK biscuits and snack maker in two.

However, reports this morning (15 August) have suggested that United Biscuits may be broken up as Blackstone and PAI plan to revive attempts to sell the UK food manufacturer.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The move would see the biscuit division, which makes Jaffa Cakes and Penguin biscuits, separated from its crisps and nuts operation, which includes KP, McCoy’s and Hula Hoops.

The two firms bought UB, which makes McVitie’s biscuits and McCoy’s crisps, for GBP1.6bn (US$2.6bn) in 2006.

A spokesperson for Blackstone, however, told just-food that a split is not something the two firms are currently looking at, and won’t be “until late 2012 at the earliest”.

“No strategy has been finalised. It is part of our job to look at all ways to exit the business, there’s no favourite way and it’s our job to look at ways to maximise value to shareholders,” the spokesperson said.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Blackstone and PAI had hoped to raise GBP2bn (US$3.25bn) from a sale of the company last year but interest from potential suitors including China’s Bright Food, Kellogg, Kraft Foods and Campbell Soup Co. failed to deliver a deal.

United Biscuits declined to comment on the reports.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact