US-based almond marketer and processor Blue Diamond Growers is to launch its almond-based milk alternative Almond Breeze in the UK.

Blue Diamond is hoping to capitalise on the GBP136m (US$213.2m) dairy free category in the UK with the launch and says it is on-track to achieve over GBP150m in sales for Almond Breeze this year.

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The company is investing “several million pounds” on the launch under a new strapline: “Goodness is now gorgeous”.

Blue Diamond Almonds already has a significant presence in UK grocery with a range of flavoured almonds, which are stocked in Tesco, Sainsbury’s and Waitrose.

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