Boots UK has expanded its line-up of on-the-go foods with the launch of a new lunch range developed in conjunction with celebrity chef Jamie Oliver.
The premium line, called Jamie Does Lunch, will include 21 products from sandwiches to wraps, salads and dips.
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Commenting on the range, Oliver said that he hoped to make lunchtimes “really exciting”.
“My range takes inspiration from all over the world, with everything from British classics to Moroccan flatbreads. We’ve only used the very best ingredients to make sure everything is bursting with flavour and, because it’s at Boots, one of our tasty, nutritious options is never too far away.”
The line will initially be available in around 100 high-traffic locations throughout the UK. Prices will start at GBP1.95.
A spokesperson for Boots told just-food that the launch was part of the retailer’s drive to “grow its convenience offering”.
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By GlobalDataThe spokesperson added that Boots would continue to expand the convenience food ranges it carries.
“We will continually seek new opportunities to meet customer demands and offer a wide food offering with varied price points,” the spokesperson said.
