Border Biscuits has launched a real fruit shortbread range.
The line consists of three varieties: glacé cherry, cranberry and orange and strawberry.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The company has also recently introduced larger 300g sharing packs that include strawberry and cream shortbread, toffee apple crumbles, butterscotch crunch and milk chocolate viennese.
The products are being distributed into wholesale and retail channels, the company said.
