Growers must aim to maximise wheat quality this season – to make the most of new export opportunities on the world market, according to speakers at a recent HGCA bread-baking workshop. 

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


Millers and bakers from the key overseas markets of Portugal, Spain and Italy demonstrated the suitability of UK wheat varieties in baking their traditional breads. Continental loaves were produced using various combinations of UK wheats: Clare, Malacca, Consort and Charger.


“The bread looks lovely,” commented the Italian delegate, Alberto Figna, “UK wheats are certainly very suitable and we would hope to buy more this year.”


The results were outstanding and surprised some of the British delegates. Group 3 varieties such as Consort, traditionally thought of as a biscuit wheat, were found to be ideal for traditional Portuguese and Spanish loaves.


Simon Browne, Chairman of British Cereal Exports, commented: “With Group 3 wheats forming the bulk of what’s in the ground this year, it’s reassuring to hear that they have a market in Spain and Portugal.  They are ideal for breadbaking in these countries, where flavour and consistency is more important than the high volume associated with Group 1 and 2 varieties.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

“With the potential for a hugely increased wheat crop this year of anything up to 17.2 million tonnes, it’s vital that we make the most of every export opportunity.


“But it’s also clear from the workshop that overseas buyers are becoming increasingly sophisticated in their requirements – if we are to have any hope of competing on the world market, then we must supply to the customer’s requirements.


“Last season’s problems of low Hagberg falling number (HFN) and protein were especially brought to light.  For example, the Portuguese and Spanish are looking for higher HFN and proteins of between 300-375 and 11-13%,” he continued.


“On the other hand, it was encouraging to hear that quality assurance is becoming a growing factor in the buying decisions of our major export markets.  This puts us in a strong position against our key competitors, the French, who cannot offer the same degree of traceability.”


Browne concluded that despite a promising outlook for wheat exports this year, a complete re-think about the export market is long overdue.


“We cannot continue to rely on the feed market for exports in future.  It’s a static market and the lowest common denominator in terms of quality,” he explained.  “There are more opportunities to be had from the Group 2 bread making wheats as overseas demand is definitely on the up.  HGCA is working hard to develop these markets and growers will need to make every effort to fulfil opportunities as they arise.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact