US fastfood giant Burger King has revealed plans to add 35 restaurants to its British chain during 2002, a move that will lead to the creation of 1,250 new full- and part-time jobs and bring its total number of outlets in the country to 720.

The company added that over the course of the next five years, plans are in place to open a total of 300 new restaurants and generate around 11,000 new jobs.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The ambitious expansion plans have surprised some market watchers, who have witnessed a difficult period for the chain. As the global economy slowed and BSE spread, the burger retailer#;s profits plummeted. In June, the firm recorded a 12% drop in annual operating profit to £177m (US$255m).

Burger King#;s parent company, UK drinks giant Diageo PLC, has said that it intends to spin off the chain, but that this cannot be done until performance has improved.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact