A new variety of products have been “named and shamed” by the Consumers’ Association (CA), in the second phase of the watchdog’s “honest food labelling” campaign.
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The 19 products highlighted for having misleading labels were chosen by the CA as among those goods likely to be in consumers’ baskets during the summer period.
Among those criticised are Sainsbury’s Be Good to Yourself creme fraiche, which claims to have 50% less fat, but still contains 15g in every 100g. The grocer’s Blue Parrot Cafe banana flavoured spring water claimed to contribute to the recommended five portions of fruit and vegetables a day. In reality, however, the CA notes that you would need to drink nine to 10 bottles to get the equivalent of the juice of one banana.
Meanwhile, Marks & Spencer barbecue marinade from its low calorie “Count On Us” range was found to have more calories and fat than the equivalent in the chain’s standard range.
The CA also highlighted some pork and beef sausages that actually contained 10% chicken.
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By GlobalDataSue Davis, CA’s principal policy adviser for food issues, commented: “When you ask people they say they like clear claims made on labels so they don’t have to examine the ingredients and nutrition information on every product.
“But it seems many manufacturers are either making misleading, confusing or sometimes even dishonest claims.”
