UK confectioner Cadbury is to re-brand several of its well-known chocolate bars as part of its aim to create a Dairy Milk superbrand.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The company’s Wispa chocolate bar will be laid to rest later this year and will be re-launched as Dairy Milk bubbles. Cadbury’s Caramel and Turkish Delight will also be re-branded as Dairy Milk products.


“The idea is to focus attention on the Dairy Milk brand which is incredibly important for the company,” a source close to Cadbury told The Grocer.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now