Following a meeting yesterday (6 July) between Cadbury Schweppes, the Food Standard Agency and Herefordshire Council, Cadbury has said that it has stepped-up the level of testing before releasing products for general consumption.
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In response to criticism that inadequate testing systems at Cadbury’s factory in Millbrook, Herefordshire resulted in products contaminated with salmonella being sold to the public -leading to over a million chocolate bars being recalled at the end of last month – the company has told the FSA that it will thoroughly clean its production lines. In addition, it is now operating a positive release system where products are only released for onward distribution after they have tested negative for salmonella contamination.
The FSA said in a statement: “Cadbury will increase its sampling and testing to levels that will provide a higher degree of reassurance that contamination would be picked up.”
However, it is questionable whether this belated action will be enough to immediately win back consumer confidence in the company, which has taken a severe knock in the torrent of negative publicity surrounding the debacle.
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