Cadbury is launching a limited-edition version of Maynards wine gums, called Fruit Duos.
Maynards Fruit Duos feature six dual flavour combinations in each pack. The flavours are strawberry and lime, strawberry and blackberry, apple and blackberry, apple and pear, tangerine and pear, and tangerine and lime.
The launch will coincide with a fully integrated GBP2m (US$2.9m) marketing campaign to support the entire Maynards brand.
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