Cadbury Schweppes is looking to boost the international profile of organic chocolate Green & Black’s.
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As part of the global push, the position of global brand director for Green & Black’s has been created with the brand’s marketing director, Mark Palmer, stepping into the role.
Palmer will oversee the global rollout of the brand, which will target the US, Canada, Australia, New Zealand and Ireland.
Palmer joined Green & Black’s in 2001 during which time the brand’s sales have risen from GBP5m (US$10.1m) to GBP60m.
Cadbury bought Green & Black’s in 2005.
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