UK confectioner Cadbury Schweppes has indicated that it may expand its low-calorie, low-fat, reduced sugar product range.
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“We are committed to focusing on product choice,” a Cadbury spokesman told just-food today (11 June). “Low-calorie, low-fat, lower sugar product research is a growing sector.”
A “significant portion” of the group’s R&D budget, which is expected to increase from GBP78m (US$153.4m) to GBP126m by 2009, will be dedicated to the development of so-called “lite sweets”, Cadbury said.
However, the company emphasised its unwillingness to offer reduced calorie, fat or sugar options at the expense of quality and taste.
“Confectionery is a treat, not a staple food. People are not duty bound to buy confectionery so it is important that it tastes delicious and is enjoyable to eat,” the spokesman said. “Simply producing a low-calorie alternative to an original product that doesn’t taste as great and won’t excite consumers is not an option.”
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By GlobalDataPointing to the recent launch of the no-added-sugar Cadbury Highlights chocolate bar, the spokesman added that Cadbury is committed to the development of new brands and ranges in response to growing demand for healthy treats, rather than focusing on the reformulation of old favourites.
