A poster adverting Cadbury’s new white chocolate bar Snowflake may be banned, if the Advertising Standards Agency (ASA) upholds complaints that the campaign’s sexual innuendo is too strong.
The British confectionery giant claims that its Flake chocolate bar has a history of “sensual advertising”, but the advertising watchdog has received 29 complaints to date.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
In the advert, a naked woman is shown sucking on the chocolate while the poster asks: “How much would you like this girl’s job?”
To view related research reports, please follow the links below:- Company Profile: Cadbury Schweppes plc 
GlobalData Strategic Intelligence
US Tariffs are shifting - will you react or anticipate?Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis. By GlobalDataThe World Market for Confectionery Products |
