A poster adverting Cadbury’s new white chocolate bar Snowflake may be banned, if the Advertising Standards Agency (ASA) upholds complaints that the campaign’s sexual innuendo is too strong.

The British confectionery giant claims that its Flake chocolate bar has a history of “sensual advertising”, but the advertising watchdog has received 29 complaints to date.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


In the advert, a naked woman is shown sucking on the chocolate while the poster asks: “How much would you like this girl’s job?”








To view related research reports, please follow the links below:-


Company Profile: Cadbury Schweppes plc

Cadbury Ltd Snapshot Report

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

The World Market for Confectionery Products


Confectionery Plus


Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact