Campbell Soup Company is reportedly considering a GBP1.5bn (US$2.33bn) bid to acquire UK food manufacturer United Biscuits.

The Guardian reported that Campbell has engaged Centerview Partners to advise it on launching a break-up bid for the producer of McCoy’s crisps, Hula Hoops, KP Nuts and Twiglets.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Campbells is thought to be most interested in the manufacturer’s biscuit division.

The board of United Biscuits allegedly gave its private equity owners, Blackstone and PAI Partners, permission in July to sell the business.

Other rumoured buyers include Kraft, PepsiCo and Kellogg.

A Campbells spokesperson declined to respond to the rumours.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

 

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact