UK firm Charlie Bigham’s has expanded its ready meals offering with a range that include its first foray into Indian cuisine.
Charlie Bigham’s has developed a World Ready Meal line designed for two people. The company said the range of six products “gives consumers a favourite world recipe and the perfect side dish in a convenient one-step oven-cook format”.
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The range includes Chicken Tikka Masala and Chicken Korma, both served with Pilau Rice. It also has products like Chili con Carne and Mexican Rice, as well as Two Chicken Breasts in White Wine Sauce and Mash.
The new listings, which have an RRSP of GBP7, take the Charlie Bigham’s range to 33 lines. It said sales of the new dishes are expected to bring in approximately GBP2.5m (US$4.7m) over the next year.
“This is a great time for the business. We have been consistently reporting fantastic growth that has also been incremental for our retailers, we are in the middle of our first ever national advertising campaign and we’re now launching six new dishes that push the boundaries of fantastic food made without compromise even further,” company founder Charlie Bigham said.
The new range is available from the end of this month in Waitrose and Ocado and from June in regional UK retailer Booths.
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By GlobalData
