UK pizza brand Chicago Town has signed a six-figure deal with ITV to become the official broadcast sponsor for talent show American Idol the second year running.

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Lisa Stoneley, brand manager for Chicago Town, said: “We are delighted to be sponsoring this season’s American Idol on ITV2 as we found it to be a very successful and highly marketable opportunity for Chicago Town in 2007.


“The high energy, big entertainment synergy between the two brands is perfect and the profile of American Idol viewers matches exactly with our core audience.”


A series of ten second idents will appear at the beginning, middle and end of each programme which will run from 17 January for five months and will be aired on Thursday and Friday evenings on ITV2 with repeats over the weekend on ITV2.

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