A report has shown that approaching Easter, and with seasonal treats aplenty, UK chocoholics are chomping through 10kg of chocolate a year – more than any other European nation.
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In comparison, Germany was responsible for consuming a total of 8.1 kg, France for 6.8kg, Spain for 3.9kg and Italy for just 2.2kg last year.
The total chocolate spend in Britain was GBP4.3bn (US$7.5bn) during 2005, equating to annual per capita expenditure of GBP72.
Favourite chocolate products were countlines, making up 44% of total volume sales, followed by molded bars (18.5%), then boxed chocolates (16%).
The UK accounted for 25% of the total European chocolate market value in 2005 according to the data, compiled by independent market analyst Datamonitor.
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By GlobalDataDatamonitor forecasts the UK chocolate market to grow to GBP4.6bn in 2010, with consumption per capita remaining the same and the dark chocolate category growing at 48%.
