UK dairy spread brand Clover is set to launch an SMS-based promotion, in partnership with entertainment company Disney.

Go deeper with GlobalData

Go deeper with GlobalData

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

Clover said the promotion is the first SMS (text message)-based promotion in the butter and spreads category.

The promotion will be launched on 8 October and will offer consumers the chance to win prizes including weekend breaks, tickets to the Lion King stage show and home entertainment systems.

Clover said its recent marketing efforts have helped deliver 14% growth over the last year for the brand, which is now worth £65m (US$107.6m).

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact