The Co-operative Group, the UK’s fifth-largest grocer, is to relaunch its standard own-label range under a new name in a bid to boost sales.
The company’s private label will be called Loved by Us with the first products sold under the new name set to go on sale next month.
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In April, The Co-op relaunched its own-label line of healthier products under a different name, rebranding the Healthier Choice and Naturally Healthy ranges as Good Life.
The retailer is trying to boost sales, which fell on a like-for-like basis in 2012, a year when profits from its food business were also down as it invested in price amid stiff competition.
