Consumers need not be concerned that buying a “value” product means compromising on nutritional value, compared to its private label or supermarket own-label equivalent; most are on level terms according to a study published this week by a magazine called Health Which?.
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Many shoppers believe that the budget brands are inferior to the more expensive products, but taste testers compared samples of baked beans, digestive biscuits, long-life orange juice, and ready salted crisps, and found that generally the nutritional content was the same.
The study did discover however that canned budget baked beans generally contained a fifth fewer beans than their more expensive equivalents; and that cheaper orange juice did not come in re-sealable containers, which limited its shelf life once opened.
