UK pork group Cranswick has acquired pig breeder East Anglian Pigs Limited (EAP) for an undisclosed sum.

The deal, announced today (30 April), will strengthen Cranswick’s position in the premium, high-welfare pork sector and further shortens its pork supply chain.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Cranswick said EAP, which is a key supplier to the company’s operations in Norfolk, will continue as a separate operation with its own management team. EAP had gross assets of GBP11.8m (US$18.3m) as of 31 March.

EAP breeds, rears and finishes British pigs and is RSPCA Freedom Foods and Red Tractor accredited.

Cranswick said the acquisition demonstrates its “on-going commitment to, and greater control over, a robust and integrated supply chain with a clear focus on premium, British ingredients”.

Click here for analyst reaction to the acquisition, or click here to access just-food’s interview with Cranswick CEO Adam Couch. 

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now