Dairy Crest has embarked on a marketing push behind its Country Life butter brand.
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A TV campaign for Country Life starts this week, while Dairy Crest has decided to flag the Red Tractor accreditation awarded to the brand.
“Provenance coupled with our quality credentials is something we want to highlight with this new campaign and the Red Tractor accreditation plays an innovative and vital role in our activity,” said Dairy Crest marketing director Paul Fraser.
The Red Tractor accreditation is managed by an independent organisation, Assured Food Standards. According to Dairy Crest, the accreditation shows a brand is “produced to the highest quality standards across a number of key areas such as safety, hygiene, animal welfare and the environment”.
Country Life sales remain mixed. Spreadable sales rose by 25% in value terms in the six months to the end of September. Packet butter sales, however, were down 10%.
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By GlobalData
