UK dairy group Dairy Crest has launched a digital and PR campaign for Cathedral City Mature Lighter.

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The company said that it would promote the cheese as a way of reducing saturated fat intake.


In addition, a new sliced variant of the Cathedral City Mature Lighter range will be launched tomorrow (18 February). The range also includes grated, 200g and 400g packs.


The move follows the launch of the Food Standards Agency’s campaign to get consumers to reduce their saturated fat intake.


Cathedral City Mature Lighter currently has a 92% share of the total reduced fat cheese block market and accounts for 12% of total Cathedral City sales, Dairy Crest said.

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