Dairy Crest is introducing an addition to its Cathedral City range, Cathedral City Vintage 20.
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Positioned as a premium, everyday Cheddar, the UK dairy group said that it hopes Cathedral City Vintage 20 will attract new customers to the brand and enhance current brand equity.
Typically matured for 20 months, Cathedral City Vintage 20 will appeal to consumers looking for a stronger taste profile, Dairy Crest said.
