Divine, the leading Fairtrade chocolate in the UK, has introduced a new packaging design, aimed at reflecting the chocolate’s “desirability”, while also giving subtle hints of the brand’s Ghanaian roots.
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Created by design company Williams Murray Hamm, the new look heralds the inclusion of 100% Fairtrade sugar in Divine Chocolate, Divine said, while also celebrating the brand’s co-ownership by Ghanaian cocoa farmers’ cooperative Kuapa Kokoo.
The new pack will be on-shelf in all major supermarkets, in addition to Oxfam, Fresh and Wild and other independent stores, by February, the company said.
