A doctors’ surgery in the UK is selling apples, oranges and bananas to its patients, staff and to local residents, in a bid to promote healthy eating.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The Margaret Thompson Medical Centre in Speke, Liverpool, is selling 150 pieces of fruit per week at the cost price of 10p (US$0.16) each, helped by a grant from Merseyside Health Action Zone.


The surgery set up the scheme following the launch of the five-a-day initiative to encourage people to eat more fruit and vegetables.


Practice manager Lesley Eccleston told BBC Online: “Very few shops in the area sell fresh fruit, so this service is proving to be a boon for patients, staff and the community in general.


“We are even finding that young mothers are rewarding children who attend our clinics with fruit, rather than with sweets.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Dr Kate Arden, director of public health at the South Liverpool Primary Care Trust, which is supporting the scheme, said: “This is a fantastic initiative to encourage a healthy approach to diet and we are delighted to be associated with it.”

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact