Dorset Cereals is looking at securing listings for its new Proper Porridge line at Morrisons and Asda.

The UK firm launched Proper Porridge last month and the range is on sale at Tesco, Sainsbury’s and Waitrose.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

The range includes raspberry and gingerbread lines. The porridge has an RRP of GBP2.49 for ten sachets.

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact