Dorset Cereals, the UK cereal maker, has added three new products to its breakfast range: Honey Granola, Fantastically Fruity Roasted and Toasted Muesli.
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‘On the go’ Cereal Bars have also been launched in three flavours: Berries and Cherries, Fruit, Nuts and Seeds and Super High Fibre.
“Our recipe development at Dorset Cereals is very much a team decision as we are all passionate about what we make.
“We also get a huge amount of feedback from Dorset Cereals fans and many have asked ‘when will Dorset Cereals do a Granola?’ So we have developed Fantastically Fruity for the discerning muesli lover and our first ever Granola for people wanting the same taste but a crunchy texture,” said Patrick Horton, marketing director of Dorset Cereals.
Following last year’s launch of Dorset Cereals’ Naturally Light Flakes, the company has re-packaged the product to illustrate that the cereal contains less than 2% fat and 103 calories for a 30g portion.
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By GlobalDataThe new products are available in Morrisons initially and later Tesco. The Honey Granola and Fantastically Fruity Roasted and Toasted Muesli retail at GBP4.29 (US$7.28), while the cereal bars have an RRP of GBP1.99 for a pack of three.
