German food group Dr Oetker has launched a French Patisserie Tarte cake mixes range in the UK.
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The French Patisserie Tartes come in three varieties, Tarte au Citron, Tarte aux Amandes and Tarte au Chocolat and are made with “premium-quality ingredients”, the company said.
“The French Patisserie Tartes range is part of our ever expanding portfolio of high quality, consumer-targeted new products that UK consumers are demanding from Dr Oetker,” said Richard Ilsley, managing director of Dr Oetker UK.
The launch will be supported by a GBP1.5m (US$3m) marketing campaign, which breaks today (21 April) and a press campaign that will appear throughout May and June.
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By GlobalData
