UK jam maker Duerr’s has launched the first flavour of a range of bake-stable jams in a bid to target the home-baking market.
The rhubarb and custard flavoured jam has been “specially developed for domestic ovens and is ideal for making tarts, roly poly and sponge puddings.” It has been in development for over 12 months and aims to retain a “smooth and glossy” consistency when cooked.
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The jam is also suitable for use straight from the jar.
It is available in 340g jars with a planned RSP of GBP1.49 (US$1.67). The range will consist initially of rhubarb and custard, blackcurrant and liquorice and blueberry and bubblegum.
Marketing director Richard Duerr said: “This is the age of the baker. But while one in seven of us are going bonkers on a weekly basis for firm bottoms, the market – until now – lacked a bake stable jam to deliver results to the standards exacted by our country of skilled enthusiasts. Our home baking jam not only responds to that demand but, with its purposefully inventive flavours, appeals to the experimental spirit of British bakers.”
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By GlobalData
