A group of single farmers have put their mug shots on bottles of Calon Wen organic milk carrying the slogan ‘Fancy a Farmer’ and a link to a lonely-hearts website in the hope of finding love.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


According to a report in the Telegraph, the scheme is the brainchild of 30-year-old milk farmer Iwan Jones, from Groes, near Denbigh, in north Wales.


Jones is a director of the Calon Wen co-operative of organic dairy farmers. He told the Telegraph: “The Welsh countryside is a great place to live, with stunning scenery, but it can be a hard place to find a date, as I’m finding out.


“Calon Wen was founded to support family farmers but a quarter of our members are single, which was becoming a bit of a joke. We want to encourage farmers to consider on-line dating as a fun way of meeting people.”


The project, which features three men and two women, launches today (26 January).

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now