A report this week from the Soil Association said that the organics sector in the UK was booming, and this trend was definitely on show at International Food Exhibition.
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Swaddles builds up premium ready meal lines
UK producers Swaddles Organic is exhibiting at IFE for the first time, using the show to present its line of premium organic ready meals. The company’s products are found in independent retailers like Planet Organic and Harvey Nichols rather than the big supermarkets, allowing them to build a strong base of customers and brand loyalty. Bill Reynolds, who runs the company with his wife, said that his products do not compromise on quality, compared to many of the own-label products of supermarkets.
He explained to just-food.com that independent organic producers often had to work harder to keep that vital point of difference.
The company unveiled products aimed specifically at children and vegetarians at IFE to complement its existing range of premium ready meals.
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By GlobalDataYeo Valley adds Ice cream to range
One of the biggest independent organic manufacturers in the UK, Yeo Valley has added a three strong ice cream range to their dairy products. The company owns Roscombe Farm, who is exhibiting at IFE, and plan to use Roscombe’s expertise and facilities to produce Yeo Valley Ice Cream.
The ice cream comes in vanilla, chocolate, and strawberry flavours with a positioning towards the premium side of the market.
