Jordans Cereals has named Carol Welch, formerly of Green & Black’s and Cadbury Schweppes, as marketing and innovation director.
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Jordan’s appointment of director to oversee marketing and innovation, means Jordans can continue to “drive growth in the breakfast cereals and bars market” the UK cereal maker said.
Joint managing director Ed Olphin added: “Jordans is a brand with an incredibly strong heritage in terms of product quality and environmental values. We have a very strong and committed marketing team that share a belief in the importance of natural food and protecting the environment.
“Carol’s experience at Green & Blacks and her excellent links into the organic community mean she is ideally placed to take the Jordans brand onto the next level.”
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