The Fairtrade Foundation is launching a campaign to build awareness of the need for fairer terms of trade for all farmers and workers producing the food UK customers eat with an installation at the Big Chill Music Festival.
The foundation has partnered with food architects Bompas and Parr, who will create a pyramid, called the Ziggurat, where visitors can enter and inhale and taste a dense cloud of Fairtrade fruit.
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The Ziggurat launch will kick start a year-long Fairtrade fruit campaign called ‘Power Up Your Fruit Bowl’ to promote awareness of the growing Fairtrade fruit range.
Bompass and Parr specialise in experiential culinary events, and visitors will liquefy fresh Fairtrade oranges, lemons, and pineapples which are then clarified using reverse osmosis and a cloud is made using similar technology to that used in Anthony Gormley’s Blind Light at the Hayward Gallery.
Visitors will climb a hill, go through a mirrored maze which is filled with the fruit flavoured cloud, then down a slide where they can liquify fruit for other visitors.
The campaign will focus on how consumers can help empower Fairtrade farmers to make a positive difference to their lives.
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By GlobalData
