The UK food industry’s plans to coordinate efforts to improve the healthiness of its products have reportedly been dealt a blow after the Office of Fair Trading suggested that the plans may breach competition laws.
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The OFT told the Food and Drink Federation that there could be competition concerns if manufacturers get together to make agreements that may reduce consumer choice, reported The Financial Times.
The FDF apparently showed its proposals to regulators in July and were told in August of the potential breach of competition laws. The OFT said that the industry could avoid the problem by not coordinating efforts.
However, the FDF’s Food and Health Manifesto, published recently, says that “food manufacturers, working with the rest of the food chain, the advertising industry and other partners, will coordinate their efforts”.
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