Ferrero has said that it will invest GBP4m (US$7.4m) in a marketing campaign to drive sales of Bueno Classic and Bueno White, launched earlier this year.
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The campaign takes its theme, “a little bit of what you fancy”, from previous Bueno advertising.
The new Bueno White television ads broke this month, while Bueno Classic will also be back on TV later this autumn.
The company said the two ads would be viewed by 6.5m 16- to 34-year-old women – Bueno’s core target market.
The campaign forms part of a GBP9m integrated support package for 2008/09, which will also include product sampling, radio advertising and fashion sponsorship campaigns.
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By GlobalDataFerrero UK sales director, Craig Barker said: “Bueno has enjoyed phenomenal sales success recently, growing at +17% in impulse value sales, 13% ahead of the total impulse market.
“We believe that the new GBP9m campaign, our biggest investment ever behind the Bueno brand, will further build on this success by taking the ‘a little bit of what you fancy’ message to a total of 15.5m consumers.”
