UK baker Warburtons has added a wholemeal loaf to its bread range, designed to give consumers extra fibre.
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Sarah Miskell, category director at Warburtons, said: “Our consumers tell us that fibre is one of the most motivating health benefits for families.”
The new loaf will be available from 19 February with an RRP of GBP1.32 (US$1.92) and will be supported by consumer PR and sampling.
