Fiddes Payne, the home bakery and spice manufacturer, has launched a new range of home bake products based on Disney’s Winnie the Pooh and Disney Princess characters.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The Winnie the Pooh product portfolio consists of a Winnie the Pooh and Friends Cup Cake Kit, a Tigger Cup Cake Kit and a range of six edible Winnie the Pooh and Friends Royal Icing Figurines. The Disney Princess range includes a Disney Princess Cup Cake Kit featuring Royal Icing motifs for each character and six edible, hand crafted, Royal Icing Princess characters for cake decoration.
“We are absolutely delighted and, indeed, privileged to be working with such an established and recognised brand such as Disney,” said Chris White, Fiddes Payne MD. “We are really excited to be able to introduce some of Disney’s favourite and best loved characters into our home baking range as we continue to strive to produce innovative and eye catching products that are ideal for celebrations and other seasonal treat. Initial interest from the trade has been extra ordinary.”
