The appointment of a new marketing chief at Findus will trigger an upswing in promotional activity, a spokesperson for the group has indicated.
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Leendert den Hollander has been appointed chief marketing officer, the frozen food manufacturer revealed today (3 November).
Leendert joins Findus Group after 15 years at Procter & Gamble, where he worked across multiple product categories and brands.
“He will play a vital role in helping the Findus Group step up its marketing agenda – bringing new focus to our core development programme, leveraging consumer insights and driving innovation,” chief executive Chris Britton siad.
A spokesperson for the company told just-food that there will be an “up-weighting of the marketing spend” following the appointment.
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By GlobalDataHowever, the spokesperson added that it was too early to provide details of Findus’ marketing plans.
