Harry Ramsden’s, the UK-based fish and chip restaurant chain, is piloting a range of retail chicken products under its “at home” brand.
The frozen Chicken Steaks and Dippers, which will be produced by 2 Sisters Food Group, are on sale in 560 selected Tesco stores nationwide and online at www.tesco.com
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
Joe Teixeira, CEO of Harry Ramsden’s, said: “While fish remains by far the number one best seller within our restaurants, chicken is the next preferred option at Harry’s across every demographic. This, combined with the fact that Harry’s Cod and Fillet are already widely available in UK supermarkets, leads us to believe that offering the new range of chicken options is the natural and logical next step for Harry Ramsden’s.”
The Crispy Dippers, made from 100% chicken breast and coated in “Harry’s secret batter”, are available in packs of 25 and 50, retailing at GBP3 and GBP5 respectively. Crispy Battered, Southern Fried and Hot and Spicy packs of four Chicken Steaks, also made from 100% chicken breast, retail at GBP3.
