The UK Food Standards Agency is considering a novel food application by a food manufacturer to market ‘milk and yoghurt type’ products with an ingredient that lowers cholesterol.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The ‘milk type’ products under consideration include skimmed, semi-skimmed and vegetable-based milk variants, while the ‘yoghurt type’ products include a range of natural and fruit-flavoured yoghurts.
Both types would include phytosterol-esters, the Agency said. The cholesterol-lowering effect of phytosterols has been demonstrated and is similar to that seen in ‘yellow Fat Spreads’ containing this ingredient, such as Unilever’s Flora Pro-Activ. Indeed it is Unilever that has submitted this latest application.
