Today’s consumers are prepared to pay extra to save time. The market for ready meals is still growing strongly and is seen as having the best opportunities for food manufacturers. By 2006, its importance is expected to be even greater, offering the strongest opportunities by an even bigger margin. Desserts and sauces are also seen as offering good opportunities, both now and in five years’ time.

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Expected opportunities in food, relative importance by category, 2000-05 (industry survey results)





























 
2001
2006
Ready meals
3.8
4.4
Desserts
3.6
3.7
Sauces
3.5
3.8
Popcorn
2.3
2.8
(Scale: 1 = unimportant, 5 = highly important)

D A T A M O N I T O R
Source: Datamonitor, 2001: “Growth Strategies in Ingredients”

(c) 2001 Datamonitor. All rights reserved. Republication or redistribution, including by framing or similar means, is expressly prohibited without prior written consent. DM ResearchWire is a service from Datamonitor plc. Datamonitor shall not be liable for errors or delays in the content, or for any actions taken in reliance thereon.

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