The UK’s Food Standards Agency is to launch an investigation into claims that fresh meat sold in supermarkets could be up to 20 days old.

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more


The move comes after an investigation by consumer magazine Which? found that some poultry is being repackaged and relabelled with new use-by dates and then being sold as fresh meat, reported the Guardian.


A source in the government’s Meat Hygiene Service told Which? that at least one chicken processing plant has been repackaging and relabelling meat before selling it on as fresh meat.


Which? said it was concerned that this practice could result in quality and safety issues, and could even result in unfit meat being sold to consumers.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact