General Mills UK has announced the launch of Betty Crocker Chocolate Brownie Mix pouches.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Brownie Mix, the latest product to join Betty Crocker ‘just-add-water’ pouch format line-up, is expected to generate incremental sales for the brand, General Mills said.


“For anyone who doesn’t have the time or skill necessary to bake from scratch; the ‘just-add-water’ pouch format allows them to deliver delicious home baking results easily. The Betty Crocker brand is renowned for its product quality and convenience – and the new pouch delivers on both those fronts,” said Ed Culf, marketing director, General Mills UK.


The launch will be backed by the brands GBP1m marketing support package, spearheaded by national TV advertising campaign.


Further bespoke support for the Betty Crocker ‘just-add-water’ range, including the new Brownie Mix, will include consumer adverts in retailer magazines in April and May.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now