Speaking at food and grocery think tank IGD’s Annual Global Retailing Conference yesterday [Wednesday], chief executive Joanne Denny-Finch revealed the results of a survey of delegates showing that over 70% place global account management as key to success.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
This is more than three times the 21% that saw it as key three years ago.
Furthermore, 64% of suppliers now see global trading relationships as key to their strategy and a further 27% believe it will become more important in the future.
Around 66% of companies are also starting to realise the benefits of global account management in contrast to the view of people two years ago, who questioned the benefits. The biggest benefits, cited by 77% of suppliers, are information sharing and developing a better relationship with customers. A third believe they have gained efficiencies, while 32% believe they can now influence their customers’ agenda.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
