Scottish dairy group Graham’s The Family Dairy today (3 June) announced plans to launch a spreadable butter next month.
The company said the product will be the first spreadable butter produced by a Scottish dairy. The announcement came as it officially opened a GBP1.2m (US$1.9m) butter plant at its Airthrey Kerse Farm in Bridge of Allan, Stirlingshire.
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The butter will initially be available through Peckham’s delicatessen and Scottish convenience stores including David Sands and C J Lang. The dairy plans to sell the butter through the Scottish outlets of Sainsbury’s, Tesco, Waitrose and The Co-operative Group from September.
Company chairman Dr Robert Graham said: “Our latest product innovation, 72 years after my father started the dairy at Airthrey Kerse, also reflects the recognition that many consumers increasingly seek an alternative to traditional butter in their shopping basket.”
The new product will retail at RRPof GBP1.50 for a 250g pack and GBP2.80 for a 500g pack.
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By GlobalData
