Nim’s, the UK better-for-you manufacturer best known for its air-dried fruit and vegetable crisps, has rebranded to reflect its growing portfolio of products.
It will now be known as Nim’s…Naturally.
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The company, founded by Nimisha Raja in 2017 and based in Kent in south-east England, now has more than 65 products, including drink garnishes, botanicals, ingredients and edible teas, all made using single ingredients.
Nim’s…Naturally, which employs 18 people at its Sittingbourne factory, is also now preparing to launch a range of air-dried ingredients under its Let’s Cook and Let’s Bake brands.
Raja said: “When we started it was all about our air-dried fruit crisps and that was reflected in our original identity.
“Whilst our crisps are still hugely popular, our new product development team has been in overdrive and we needed an overarching brand that touched on all the different things we make and supply into retail and foodservice.”
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By GlobalDataIt supplies healthy food retailer Holland & Barrett, sandwich shop Pret a Manger and Italian food restaurant chain Zizzi, among others.
Raja added: “I want shoppers to pick up one of our products – whether it is crisps, drink garnishes, ingredients or teas – and immediately know that it is 100% natural.
“They don’t need to turn the pack over to look at the ingredients label, they just automatically trust that anything with our logo has been carefully processed to retain great natural flavour and nutritional goodness without absolutely anything added to flavour, preserve or enhance the one ingredient products.”
The Nim’s…Naturally range is fat-, allergen-, gluten- and dairy-free, while also being vegan friendly and Kosher, and Halal-certified.
