Heinz is preparing to launch a line of Heinz Hot Sauces, which will be available throughout the UK from next month.
The range of chilli sauces contains three varieties: chipotle & garlic, green jalapeño and yellow habanero. The sauces have an RRP of GBP1.49 (US$2.41), the company revealed.
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The launch will be supported by a marketing campaign, including digital, sampling and radio as well as a social media campaign to “help chilli lovers unite”.
Emma Rumble, senior brand manager, said the launch reflects the company’s commitment to developing “new and exciting products” that “respond to consumer trends”. She said: “We know people love spicy flavours and we’re confident that the taste and tingle, or fiery kick in case of the yellow habanero variant, of the sauces will liven up any mealtime.”
