Heinz, the brand leader in the UK baby food market, has appointed Louise Radcliffe as marketing director for its Infant Feeding business.
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Radcliffe, who prior to joining Heinz worked for the Dutch food group Numico, will report directly to Heinz chief marketing officer Suzanne Douglas.
“This role reflects our increased focus on the marketing aspects of the position going forward,” Douglas said.
“Louise brings with her a wealth of experience in the food and baby food sectors and we are delighted to welcome her on board.”
